Internal Consistency
Desire to be consistent with a promise made or a prior position taken.
Expectations
Setting a positive expectation
Involvement
Involve people or solicit their ideas
Scarcity
Make it more attractive by making it more scarce
Contrast
More attractive by comparing with something else (Used to be $30, now $20)
Esteem
Praise and recognition
Obligation
A favor creates a sense of obligation
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